Wednesday, October 24, 2007

Lucrative Email Marketing - How to Become a Lucrative Email Marketer

Any promising business can achieve success if time, effort and money will be invested correctly to promote its products and services. However, it is a reality that the aspect of advertising can be very risky. In this case, Email Marketing is lucrative because it is cheap, immediate and able to target defined demographics and is effective in measuring results. There are only two things needed to become a lucrative Email Marketer:

1. You will need an ezine or newsletter with pertinent information and with a subscriber profile matching your target market. Most email service providers have creative templates but there also do-it-yourself services to fit your needs if you have limited time, budget and resources.

a. Your newsletter must send relevant marketing messages.

b. Keep in mind that your target audience will only request information relevant to your ezine.

c. Send only promised information and what people are expecting. If you send otherwise, it is considered a "spam" because they did not request it or give you permission to send it to them.

2. An equally important part of your business is a list of email addresses.

a. List down prospects who will soon reckon as your targeted audience. Having a receptive audience will make it much easier to start over. Your targeted audience will be an audience whom you will be building a specific, one-to-one business relationship.

b. Target the right time. Your email advertising will yield more results if your campaigns are timed to the minute. This means thinking about your market's lifestyle to choose the best time to send it.

c. Maintain good relationship with your existing and potential customers. Good relationships will last a lifetime. The relationship on your list will remain regardless of market fluctuations.

Do you want to learn more about how I do it? I have just completed my brand new guide to email marketing success, 'Secrets of Email Marketing'

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